Google started the Open Handset Alliance, which gave us Android, and 
now it’s unveiling the Open Automotive Alliance, which aims to bring the
 mobile OS on the road. The other founding partners are Audi, GM, Honda 
and Hyundai, along with NVIDIA.
More members are expected to join in the OAA’s mission to accelerate the development of intuitive, safe cars. 
The platform promises openness and customization that has been a 
cornerstone of Android. The goal is to make it easier for car makers to 
enable new tech in their vehicles, but also bring in developers to 
“deliver powerful experiences for drivers and passengers in a safe and 
scalable way”.
Smart cars are getting a lot of attention from big tech companies and the OAA isn’t alone – Apple is pushing Siri Eyes Free, while the new Nokia sans phone division is highly interested in car software too (the company retained the mapping division).

 

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