The firm scored 87, 1.2 percent higher than 2012 and topping the 79 rating for average PC customer satisfaction. Where were the competitors? In the basement, or lower…
Hewlett-Packard was the only non-Apple PC maker to rank above average in customer satisfaction with a score of 80. As for Dell – which recently took itself private due to floundering sales – the company only equalled the industry standard.
However, the “good” news for non-Apple computer and tablet makers stopped there.
Toshiba and Acer fell below the industry average with “All Others” slipping five percent from the previous year, according to the ratings.
Apple is also known for its customer loyalty, a feature that permits Apple to unveil new products – such as the iPhone 5s and iPhone 5c – to eagerly-awaiting crowds. In the long run, customer satisfaction matters because satisfied and happy customers are far more likely to stay in the Apple ecosystem and purchase additional products.
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