Showing posts with label Sony. Show all posts
Showing posts with label Sony. Show all posts

Sunday, 21 September 2014

Sony foresees $1.2 billion loss from its smartphone business

Sony has shared some bad news regarding its financial quarter forecast. The company is expecting its losses to quadruple due to "impairment" in its smartphone business. More specifically, in the summer of 2014, the company reviewed its stance on the mid-range smartphone segment and concluded that results weren't as bright as anticipated.

As a result, Sony expects its Mobile Communications segment to lose $1.2 billion (180 billion yen). A cringing number indeed, which has made the company reevaluate its stance on the smartphone division. No longer will Sony seek significant sales growth, but instead focus on reducing risk, volatility and return more stable profits.

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