Android powered 79% of smartphones shipping 2013, according to a new Canalys report.
Just
shy of 1 billion handsets (998 million) shipped in full year 2013, a
44% increase on 2012. Android’s dominance grew with the platform running
on 79% (785 million) of the devices shipped in 2013, up from 68% in
2012. Conversely, Apple’s iOS share fell from 20% to 15%, despite
shipments increasing to 154 million. Microsoft saw a percentage point
share rise to 3% as shipments increased 90% in 2013 to 32.1 million,
driven by Nokia’s Lumia devices, and putting it ahead of BlackBerry, at
19.8 million. Samsung also performed strongly in 2013 and strengthened
its position as the world’s leading smart phone vendor. Its market share
jumped from 30% in 2012 to 32% in 2013. With Apple in second place,
Huawei edged past Lenovo to claim third place, albeit by fewer than 5
million units.
In the fourth quarter of 2013, 292.8 million
smartphones shipped. Apple gained some market share in Q4, rising from
13% to 17% sequentially. Samsung's market share was flat at 29% year
over year, but down from 34% sequentially.
Canalys believes
that Lenovo's recent deal to acquire Motorola means that Nexus supply
could pass to Lenovo. That would give the company an immediate entry to
the U.S. market.
"Lenovo must continue with Motorola’s
speed-of-update strategy and ensure it can create pull for its smart
phones through the carrier channel in mature markets when up against the
might of Apple and Samsung. We expect Lenovo to double its worldwide
smart phone market share within two years and achieve double-digit
market share by 2015 at the latest," says Canalys VP and Principal
Analyst, Chris Jones.
In OS terms, Windows Phone saw the fastest
year-on-year growth among the major platforms, at 69%, despite a modest
sequential decline of 6% from Q3 2013. This compares favorably with
Android shipments, which grew 54% and iOS shipments, which grew just 7%.
"The
soft end to the year stopped Microsoft from achieving still more
positive growth," said Shanghai-based Canalys Analyst, Jingwen Wang.
"Market uncertainty and caution affected Nokia’s performance in Q4, with
Microsoft’s acquisition of its devices business yet to complete, as did
arguably insufficient marketing, as Nokia and Microsoft failed to
stimulate sufficient demand for the latest Lumia products to deliver a
seasonal sales boost. With Lumia accounting for such a dominant portion
of Windows Phone shipments, the growth of the OS faltered too. It will
be vital that on completion of the acquisition, integration takes place
quickly and thoughtfully. Microsoft has much to do if it is to continue
carving out a growing share of the smart phone market, not least driving
the platform down to new entry-level price points, delivering
innovation and new features, particularly at the high-end, and
proactively working with, supporting and encouraging developers to
commit to building compelling apps, and bring its app story closer to
parity with its competitors. It cannot afford lengthy delays or
distractions, and the combined Windows Phone devices team needs to hit
the ground running."
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